BRAND DEVELOPMENT
LES D’ARCS
FASHION FILM AND SHOOT
SCRIPT WRITING AND CREATIVE DIRECTION
To launch my first fashion label — les D’Arcs — a whole crew of amazing creatives teamed up to shoot this fashion film as part of an integrated campaign.
My role consisted of creating the core idea and writing the script, as well as supporting styling and the overall creative process. With over 50 people on set and shooting at this active open pit mine near Berlin, it was quite an adventure.
CREDITS
Script: Jess Kahlke
Creative Direction: Jess Kahlke & Anna Ingensand
Directed and filmed: Mika Ceron
Original Music: Thomas Moked
Models: Romina Brennecke / Modelwerk & Frank Mahr
Grading: Federico de Lucca
Editor: Robin Lochmann
Hair & Make-Up: Sacha Schuette
Stylist: Celso da Costa Hamelink / N Management
Produced by: DIAZO
Official Selection at International Fashion Film Festival “Mercedes-Benz BOKEH” in Cape Town
LOOKBOOKS
Over the course of six years, I created a collection lookbook for each season. I started with the initial concept, created a brand personality and tonality, directed the shoots and wrote all texts.
BRAND IDENTITY, COMMUNICATION STRATEGY + COPYWRITING
INFLUENCER AND PR CAMPAIGN
INSTAGRAM AND INTERNATIONAL PRESS
The brand image was managed successfully through various channels. Campaigns included influencer marketing on Instagram with relevant DJs (such as Monica Kruse) and models.
Furthermore, I wrote press releases and and initiated sales campaigns on MONOQI and TouchOfModern.
Instagram Follower Increase
Start campaign: 180
End campaign: 4.558
Our label was also selected by industry opinion leader NJAL as one of the “revolutionising designers”.
Role | Concept, copywriting & creative direction
Client | My first fashion label
FOUNDING A TECH START-UP
HEYHEY
PHOTO BOOKS
Back in 2009, when uploading photos to Facebook was cool, our company HeyHey offered an intuitive app to create individual photo products via our Facebook app or website.
For HeyHey, I created the brand identity, the tone of voice and managed all communications.
Users could choose from our 3 product options and then created their HeyHey from their own pictures or those of their friends (from Facebook, computer or webcam).
FROM BUSINESS PLAN TO BRAND MANAGEMENT
Tiny Thing 3,95€
Little Thing 6,95€
Big Thing 9,95€
APP CONCEPTION
PHOTO BOOK CREATOR (FB APP & DESKTOP)
My main task as the creative co-founder: I developed the concept for the Facebook app with an easy-to-use user experience in mind, from creating wireframes to managing the execution by the developers.
Besides the intuitive photo editing and layout options, we integrated tools for adding text and various photo effects such as our own tilt shift filter — long before Instagram was founded.
After the easy online payment, our fully automated production processes followed at a printing facility in Berlin: including printing, packaging and international shipping to the customer — all within 3 days.
Role | Concept app and brand identity, copywriting & creative direction
Client | Own tech start-up
LOOKBOOK SS|19
Due to my first fashion label's success (being sold in over 136 boutique stores worldwide), my business partner and I founded this second label and presented the first collection during Men's Fashion Week in the best Paris showroom. Again my tasks involved all aspects of communication: from creating the brand identity and tone of voice to creative direction.
