BMW MOTORRAD PITCH
#BECOMEARIDER
To Gen Z, riding motorcycles feels like an old people thing.
This content campaign uses a storytelling approach, where young riders share their personal moment, when they became a rider — appealing to the young generation's need for freedom and authentic visuals.
After an initial Instagram story kick-off, user-generated-content is aggregated under the campaign hashtag #BecomeARider to give BMW Motorrad's social communication more drive.
Focus channels were YouTube, Instagram and Snapchat.
Role | Concept & copywriting in English (core concept, image spot script, headlines, social strategy support)
Agency | TLGG Berlin
SUMUP PITCH
Running a small business isn't easy. Problems everywhere. Every day.
However: Accepting cards doesn't need to be one.
With this 360º campaign, based on the iconic Jay Z song “99 problems”, we won the pitch for the card acceptance tool SumUp.
Deliverables ranged from creating a global TVC for the four core markets (DE | FR | IT | UK)
to local and contextual touchpoints (OHH Billboards, Social and Online Ads).
Role | Conception & copywriting in English (core concept, TVC script, FB Ads, YouTube bumper ad)
Agency | TLGG Berlin
