BMW MOTORRAD PITCH
#BECOMEARIDER

To Gen Z, riding motorcycles feels like an old people thing. 

This content campaign uses a storytelling approach, where young riders share their personal moment, when they became a rider — appealing to the young generation's need for freedom and authentic visuals. 

After an initial Instagram story kick-off, user-generated-content is aggregated under the campaign hashtag #BecomeARider to give BMW Motorrad's social communication more drive. 

 

Focus channels were YouTube, Instagram and Snapchat. 

YESSS Berlin | Freelance Konzepter. Concept Creative. Social Media.
YESSS Berlin | Freelance Konzepter. Concept Creative. Social Media.

Role        | Concept & copywriting in English (core concept, image spot script, headlines, social strategy support)

Agency | TLGG Berlin 

SUMUP PITCH

Running a small business isn't easy. Problems everywhere. Every day.

However: Accepting cards doesn't need to be one. 

 

With this 360º campaign, based on the iconic Jay Z song “99 problems”, we won the pitch for the card acceptance tool SumUp. 

 

Deliverables ranged from creating a global TVC for the four core markets (DE | FR | IT | UK) 

to local and contextual touchpoints (OHH Billboards, Social and Online Ads). 

YESSS Berlin | Freelance Konzepter. Concept Creative. Social Media.

Role        | Conception & copywriting in English (core concept, TVC script, FB Ads, YouTube bumper ad)

Agency | TLGG Berlin 

99 problems, but a pitch ain't one. 

99 PROBLEMS, BUT A CARD AIN'T ONE.