COPYWRITING

ASICS
INTERNATIONAL IMAGE CAMPAIGN 

The “talking shoes” campaign concept was based on the Asics' brand claim: Intelligent Sport Technologies. My headlines (DE|EN) were translated into several languages Europe-wide. 

YESSS Berlin | Freelance Konzepter. Concept Creative & Texter. Social Media. Asics.
YESSS Berlin | Freelance Konzepter. Concept Creative & Texter. Social Media. Asics.

Role        | Copywriting (English & German) 

Agency | ARS Berlin 

RUND

RUND is not just another magazine about football. Their USP was having an unconventional journalistic background, which gave them a completely new perspective on the well-known ball game. My headline concept reflects their approach by using unusual scenarios that create familiar football images in the readers' minds. 

English examples: “Men are afraid of a piece of cardboard, but stop bullets with their bodies”.

                                   “Heterosexual men wear make-up, while friendly countries shoot each other".

LAUNCH CAMPAIGN FOOTBALL MAGAZINE

Role        | Concept & copywriting (German) for headlines and radio spot

Agency | ARS Berlin 

YESSS Berlin | Freelance Konzepter. Concept Creative & Texter. Social Media. Rund Fußball Magazin.
YESSS Berlin | Freelance Konzepter. Concept Creative & Texter. Social Media. Rund Fußball Magazin.
YESSS Berlin | Freelance Konzepter. Concept Creative & Texter. Social Media. Rund Fußball Magazin.
LES D’ARCS
INTERNATIONAL IMAGE CAMPAIGN 

The newcomer fashion brand based in Berlin stands for “radical self-expression”

— pushing gender boundaries with their unconventional collection. 

 Role        | Concept & copywriting (English) 

Agency | Direct freelance client  

EU CLAIM

“How can we screw you today, Sir?” Feels familiar? We created this imaginary airline company as part of an awareness campaign for EU-Claim — a service to request a refund for delayed flights.

Users were asked in this campaign to share their worst airline experience and win a NYC trip.

YESSS Berlin | Freelance Konzepter. Concept Creative & Texter. Social Media. EUClaim.
YESSS Berlin | Freelance Konzepter. Concept Creative & Texter. Social Media. EUClaim.

Role | Concept & copywriting (English)

Agency | St. Elmos, Berlin

“FLYING FUCK” CAMPAIGN AGAINST BAD AIRLINE SERVICE
HEINEKEN
HEADLINE CAMPAIGN | SWITZERLAND

This campaign consisted of a range of ads for Print, billboards and in-club advertisements with the bottle being the hero.

YESSS Berlin | Freelance Konzepter. Concept Creative & Texter. Social Media. Heineken Switzerland.
YESSS Berlin | Freelance Konzepter. Concept Creative & Texter. Social Media. Heineken Switzerland.
YESSS Berlin | Freelance Konzepter. Concept Creative & Texter. Social Media. Heineken Switzerland.

Role                   | Copywriting (German)

Direct client | Heineken Switzerland 

GERMAN POLITICAL PARTY “DIE GRÜNEN”
BILLBOARD CAMPAIGN FOR EUROPEAN ELECTIONS

During times of rising right-wing populism in Europe, the German green party took a brave stand.

Role        | Concept & copywriting (German)

Agency | Zum Goldenen Hirschen, Berlin

YESSS Berlin | Freelance Konzepter. Concept Creative & Texter. Social Media. Bündnis 90 die Grünen, Deutschland.
YESSS Berlin | Freelance Konzepter. Concept Creative & Texter. Social Media. Bündnis 90 die Grünen, Deutschland.
VARIOUS CLIENTS
CREATING BRAND NAMES AND CLAIMS
YESSS Berlin | Freelance Konzepter. Concept Creative & Texter. Naming DM

CRM programme from German drugstore giant DM, parent-child accompaniment from pregnancy until the age of 12

YESSS Berlin | Freelance Konzepter. Concept Creative & Texter. Naming Avant Darc

Avant-garde fashion label 

YESSS Berlin | Freelance Konzepter. Concept Creative & Texter. Naming les D'Arcs

Contemporary fashion label

YESSS Berlin | Freelance Konzepter. Concept Creative & Texter. Naming HeyHey Photo Books.

Facebook app for creating and printing individual photo books 

Naming analysis for digital law center of the University of Geneva

YESSS Berlin | Freelance Konzepter. Concept Creative & Texter. Naming Gundoo

eBay for guns

YESSS Berlin | Freelance Konzepter. Concept Creative & Texter. Naming Das Kino

Claim for the German cinema association

Role        | Concept & copywriting (English & German)

Agency | Many direct freelance clients (DM for Odditiy agency, Kino for TLGG)