COPYWRITING

ASICS

INTERNATIONAL IMAGE CAMPAIGN

The “talking shoes” campaign concept was based on the Asics' brand claim: Intelligent Sport Technologies. My headlines (DE|EN) were translated into several languages Europe-wide.

YESSS Berlin | Freelance Konzepter. Concept Creative & Texter. Social Media. Asics.

Role | Copywriting (English & German)

Agency | ARS Berlin

RUND

RUND is not just another magazine about football. Their USP was having an unconventional journalistic background, which gave them a completely new perspective on the well-known ball game. My headline concept reflects their approach by using unusual scenarios that create familiar football images in the readers' minds.

English examples: “Men are afraid of a piece of cardboard, but stop bullets with their bodies”.

“Heterosexual men wear make-up, while friendly countries shoot each other".

LAUNCH CAMPAIGN FOOTBALL MAGAZINE

Role | Concept & copywriting (German) for headlines and radio spot

Agency | ARS Berlin

YESSS Berlin | Freelance Konzepter. Concept Creative & Texter. Social Media. Rund Fußball Magazin.

LES D’ARCS

INTERNATIONAL IMAGE CAMPAIGN

The newcomer fashion brand based in Berlin stands for “radical self-expression”

— pushing gender boundaries with their unconventional collection.

Role | Concept & copywriting (English)

Agency | Direct freelance client

EU CLAIM

“How can we screw you today, Sir?” Feels familiar? We created this imaginary airline company as part of an awareness campaign for EU-Claim — a service to request a refund for delayed flights.

Users were asked in this campaign to share their worst airline experience and win a NYC trip.