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YESSS Berlin

HEINEKEN

CAMPAIGNS IN GERMANY & SWITZERLAND

HEINEKEN

Copywriting in German

The campaigns for the German-speaking markets consisted of a range of ads for print, billboards, website copy, and

in-club advertisements with the bottle being the hero.

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It also comes with an anecdote where we called the Heineken brand manager of Switzerland at that time — and after a night shift of headline crafting, we had the gig.

white heineken logo on transparent background, client reference

PRINT CAMPAIGN

green heineken beer bootle with ice, headline 1 example, work reference
green heineken beer bootle with water drops, headline 3 example, work reference
green heineken beer bootle on icy ground, headline 2 example, work reference

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Concept            Headline Mechanic, Tone of Voice

Copywriting      German | Headlines and Website Copy 

Our work @ Heineken Switzerland (Direct client)

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