LES D'ARCS

INTERNATIONAL IMAGE CAMPAIGN

LES D'ARCS

Branding and Comm Strategy, Image Film, Headlines

The newcomer non-binary fashion brand Les D'Arcs, based in Berlin, stands for “radical self-expression” — pushing gender boundaries with their unconventional scarf collection featured annually at Paris Fashion Week.

Over the course of six years, we were the lead creative studio for Les D'Arcs — creating everything from the initial tone of voice based on their brand identity to all copy for all campaigns, the script for their image film, creative direction at photo shoots, and numerous other communication tasks.

#FVCK NORMALITY IMAGE CAMPAIN

black and white photo of a woman, headline 1, les D'Arcs work reference

black and white photo of a woman, headline 3, les D'Arcs work reference

header image, headline on black and white photo, les D'Arcs work reference

black and white photo of a man with scarf, headline 4, les D'Arcs work reference

black and white photo of a man in the dark with hat, headline 17, les D'Arcs work reference

black and white photo of a man with hat and stockings, headline 2, les D'Arcs work reference

black and white photo of a woman, headline 8, les D'Arcs work reference

black and white photo of a woman behind a man, headline 2, les D'Arcs work reference

FROM BRAND TRIBE TO BRAND HYPE

This campaign approach intertwines the phases of self-discovery across various individual 'selves,' - fostering a connection with the Les D'Arcs community as the ultimate tribe for all marvelous, unconventional souls.

IMAGE FILM SCRIPT & SHOOT

We collaborated with a talented team of creatives to produce this fashion film as a key component of our integrated campaign.

Our primary responsibilities included conceptualizing the core idea, crafting the script, and providing support in styling and throughout the creative process. Shooting took place at an active open-pit mine near Berlin, involving a team of over 50 people—it was quite an exhilarating adventure.