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YESSS Berlin

LES D'ARCS

INTERNATIONAL IMAGE CAMPAIGN

LES D'ARCS

Branding and Comm Strategy, Image Film, Headlines

The newcomer non-binary fashion brand Les D'Arcs, based in Berlin, stands for “radical self-expression” — pushing gender boundaries with their unconventional scarf collection featured annually at Paris Fashion Week.

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Over the course of six years, we were the lead creative studio for Les D'Arcs — creating everything from the initial tone of voice based on their brand identity to all copy for all campaigns, the script for their image film, creative direction at photo shoots, and numerous other communication tasks.

white company logo on transparent background, les D'Arcs, client reference.

#FVCK NORMALITY IMAGE CAMPAIN

black and white photo of a woman, headline 1, les D'Arcs work reference
black and white photo of a woman, headline 3, les D'Arcs work reference
header image, headline on black and white photo, les D'Arcs work reference
black and white photo of a man with scarf, headline 4, les D'Arcs work reference
black and white photo of a man in the dark with hat, headline 17, les D'Arcs work reference
black and white photo of a man with hat and stockings, headline 2, les D'Arcs work reference
black and white photo of a woman, headline 8, les D'Arcs work reference
black and white photo of a woman behind a man, headline 2, les D'Arcs work reference
FROM BRAND TRIBE TO BRAND HYPE

This campaign approach intertwines the phases of self-discovery across various individual 'selves,' - fostering a connection with the Les D'Arcs community as the ultimate tribe for all marvelous, unconventional souls.

IMAGE FILM SCRIPT & SHOOT

We collaborated with a talented team of creatives to produce this fashion film as a key component of our integrated campaign.

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Our primary responsibilities included conceptualizing the core idea, crafting the script, and providing support in styling and throughout the creative process. Shooting took place at an active open-pit mine near Berlin, involving a team of over 50 people—it was quite an exhilarating adventure.

COPYWRITING THE SCRIPT FOR FASHION FILM "ARISE"

INFLUENCER & PR CAMPAIGN

screenshot of fashion film arise, grey men wearing all grey suits and hats

At the International Fashion Film Festival
“Mercedes-Benz BOKEH” in Cape Town

Official Selection
Credits

Script: Jess Kahlke

Creative Direction: Jess Kahlke 

Directed and filmed: Mika Ceron
Original Music: Thomas Moked

Models: Romina Brennecke &

Modelwerk & Frank Mahr

Grading: Federico de Lucca

Editor: Robin Lochmann

Hair & Make-Up: Sacha Schuette

Stylist: Celso da Costa Hamelink 

Produced by: DIAZO

WEBSITE

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We successfully managed the brand image across multiple channels. Our campaigns included influencer marketing on Instagram featuring notable DJs like Monica Kruse and models.

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Additionally, we were responsible for writing press releases and launching sales campaigns on MONOQI and TouchOfModern. Resulting in a high website traffic increase - and the brand getting recognised by industry opinion leader NJAL as one of the 'revolutionizing designers'.

INSTAGRAM AND INTERNATIONAL PRESS

Concept          

Copywriting 

Our work @ Brand (Direct Client)

Branding & Communication Strategy, Headline Mechanic, Tone of Voice

English & German: Headlines, Claim, Website Copy, Social Media Content 

LES
END.

Make them stare, 
not snooze.
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