
NAMES & CLAIMS
A NAME SAYS EVERYTHING.
VARIOUS CLIENTS
Naming, Claims & Headlines
In the game of branding, every name is a legacy - not a label, every claim a promise - not an accident. Think of it as your first handshake, your elevator pitch in three words or less. It’s gotta be sharp, memorable, and true to your core. Because a name isn't just a name; it's the start of your story, and a tagline is the heart of your promise. Make them count, and your brand will speak volumes.
A great name grabs attention, and a killer tagline keeps it. Together, they create a magnetic pull, drawing people in and making them remember you long after the first encounter.

CRM programme from German drugstore giant DM, parent-child accompaniment from pregnancy until the age of 12.
NAMING

eBay for guns. Online platform.

Naming analysis for digital law center of the University of Geneva.

Black avant-garde fashion brand.

Claim for the German Cinema Association. The German wordplay translates roughly to English as: "(We're) on a roll." + "Only shown here".
CLAIMS & TAGLINES
You might also like

Claim for new vape brand from Amsterdam, launched in 4 European markets.

Claim for Berlin fashion brand that is gender-less and inclusive.
Concept Naming & Claim Mechanic, Tone of Voice
Copywriting German & English | Naming and Claim Copy