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NAMES & CLAIMS

A NAME SAYS EVERYTHING.

VARIOUS CLIENTS

Naming, Claims & Headlines

In the game of branding, every name is a legacy - not a label, every claim a promise - not an accident. Think of it as your first handshake, your elevator pitch in three words or less. It’s gotta be sharp, memorable, and true to your core. Because a name isn't just a name; it's the start of your story, and a tagline is the heart of your promise. Make them count, and your brand will speak volumes.

 

A great name grabs attention, and a killer tagline keeps it. Together, they create a magnetic pull, drawing people in and making them remember you long after the first encounter. 

carton of kids different ages, boys and girls from dm glückskind, client reference

CRM programme from German drugstore giant DM, parent-child accompaniment from pregnancy until the age of 12.

NAMING

green gun trigger als icon for gundoo, work reference

eBay for guns. Online platform.

pink and blue logo of digital law center, part of the university of geneva,, work reference

Naming analysis for digital law center of the University of Geneva.

black logo icon on transparent background of les D'Arcs, work reference

Black avant-garde fashion brand.

Logo and claim of DAS KINO, black and white on transparent background

Claim for the German Cinema Association. The German wordplay translates roughly to English as: "(We're) on a roll." + "Only shown here".

CLAIMS & TAGLINES

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pink  vape on purple background with black letters, migo claim

Claim for new vape brand from Amsterdam, launched in 4 European markets.

dark photo of a man with white headline, work reference for les D'Arcs

Claim for Berlin fashion brand that is gender-less and inclusive. 

Concept            Naming & Claim Mechanic, Tone of Voice

Copywriting      German & English | Naming and Claim Copy 

Our work @ various Direct Clients & Agencies

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