INTEGRATED CAMPAIGN & PITCH
CONTENT FORMATS & CAMPAIGNS
I specialise in crafting the lead creative concept and its orchestration within all touchpoints of the campaign.
No matter if we pitch for a classic, digital or integrated campaign, I enjoy all parts of the 360º process. From supporting strategy to the development and honing of various creative routes.
I create concepts for TVC, Print and OoH as well as for websites, ads and social media. In the end, I am happy to present it all to the client.
I focus on the conceptual development of individual content formats as well as social cross-channel campaigns: From defining social strategies to a targeted storytelling approach that delivers the right content to the right person and engages them emotionally.
I'm experienced with Instagram, Facebook and influencer marketing, but also up-to-date on emerging platforms such as TikTok.
I love writing headlines, naming, claims and short copy (manifesto) as well as scripts incl. voice-overs and pitch presentations.
I'm a German native, but comfortable writing in English and working with international teams, as has been the case with most of my recent work and two graduate degrees in English.
I offer holistic support for start-ups. Services include defining the brand identity, overall communication strategy as well as channel and content selection.
Together we can translate your brand message into a user-centric experience that triggers emotional identification and engagement.
& STRATEGIC CONSULTANT
Positive, ambitious and committed.
I work with high initiative and integrate well into teams. Uncomplicated and reliably resilient.
Hi, I'm Jess [jɛs].
Since 2006, I've freelanced as Senior Concept Developer + Copywriter for advertising/social media agencies and start-ups across Europe.
With 18+ years of advertising experience, I'm specialised in creative concepts and integrated campaigns with a heavy social media focus. I've been working for exciting international clients including Nike, Spotify, BMW and many others.
Since 2009, I've founded three start-ups: HeyHey GmbH & Co KG (an intuitive Facebook app to create and print small photo products).
Followed by two internationally successful dark-fashion labels, les D'Arcs and AVANT DARC.
The latter I still run as Creative Director.
I'm based in Berlin, but enjoy travelling for projects.