CREATIVE CONCEPT
INTEGRATED CAMPAIGN & PITCH
SOCIAL MEDIA
CONTENT FORMATS & CAMPAIGNS
I specialise in crafting the lead creative concept and its orchestration within all touchpoints of the campaign.
No matter if we pitch for a classic, digital or integrated campaign, I enjoy all parts of the 360º process. From supporting strategy to the development and honing of various creative routes.
I create concepts for TVC, Print and OoH as well as for websites, ads and social media. In the end, I am happy to present it all to the client.
I focus on the conceptual development of individual content formats as well as social cross-channel campaigns: From defining social strategies to a targeted storytelling approach that delivers the right content to the right person and engages them emotionally.
I'm experienced with Instagram, Facebook and influencer marketing, but also up-to-date on emerging platforms such as TikTok.
COPYWRITING
I love writing headlines, naming, claims and short copy (manifesto) as well as scripts incl. voice-overs and pitch presentations.
I'm a German native, but comfortable writing in English and working with international teams, as has been the case with most of my recent work and two graduate degrees in English.
BRAND DEVELOPMENT
I offer holistic support for start-ups. Services include defining the brand identity, overall communication strategy as well as channel and content selection.
Together we can translate your brand message into a user-centric experience that triggers emotional identification and engagement.
& STRATEGIC CONSULTANT
& NAMING
YESSS ATTITUDE
Positive, ambitious and committed.
I work with high initiative and integrate well into teams. Uncomplicated and reliably resilient.
ABOUT
Hi, I'm Jess [jɛs].
ADVERTISING
Since 2006, I've freelanced as Senior Concept Developer + Copywriter for advertising/social media agencies and start-ups across Europe.
With 18+ years of advertising experience, I'm specialised in creative concepts and integrated campaigns with a heavy social media focus. I've been working for exciting international clients including Nike, Spotify, BMW and many others.
START-UP
Since 2009, I've founded three start-ups: HeyHey GmbH & Co KG (an intuitive Facebook app to create and print small photo products).
Followed by two internationally successful dark-fashion labels, les D'Arcs and AVANT DARC.
The latter I still run as Creative Director.
I'm based in Berlin, but enjoy travelling for projects.