SPOTIFY
#SOCIALCOMMUNITY #FESTIVALS
SPOTIFY
Community Engagement Formats
Social Media, Content Formats & Copy, Editorial Plan
Here is the corrected text with the changes highlighted: Spotify is the platform for the discovery of new music.
During festival season, we created a range of engagement boost ideas for the German Spotify community — on social media and locally at the festivals.
On Facebook, we played with weekly audience games:
#1 ALBUM COVER QUIZ
Name the artist based on this close-up of his or her album cover.
#2 SAY IT WITH A SONG
Q&A where users respond to a given short-copy topic by posting their statement about the topic with a song title or the name of their playlist including.
#3 THE LONGEST PLAYLIST EVER
An epic friendly track battle where users respond to the previous song with another song title or their own playlist name — creating an epic ongoing story of song titles.