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SPOTIFY

#SOCIALCOMMUNITY #FESTIVALS

SPOTIFY

Community Engagement Formats

Social Media, Content Formats & Copy, Editorial Plan

Here is the corrected text with the changes highlighted: Spotify is the platform for the discovery of new music.

During festival season, we created a range of engagement boost ideas for the German Spotify community — on social media and locally at the festivals.

On Facebook, we played with weekly audience games:

#1 ALBUM COVER QUIZ

Name the artist based on this close-up of his or her album cover.

#2 SAY IT WITH A SONG

Q&A where users respond to a given short-copy topic by posting their statement about the topic with a song title or the name of their playlist including.

#3 THE LONGEST PLAYLIST EVER

An epic friendly track battle where users respond to the previous song with another song title or their own playlist name — creating an epic ongoing story of song titles.

white spotify logo on transparent background, client reference

SOCIAL COMMUNITY CAMPAIGN

facebook post, spotify germany facebook page, work reference
Spotify Facebook Post 1_ deutsche Facebook Seite