MIGO
It all started with creating a new claim/tagline for MIGO's vape brand launch in Germany, evolving into their overall tone of voice.
Our collaborative scope quickly grew into creating copy and concepts for MIGO's multi-channel communications - including tagline, headlines, website copy (EN+DE), Instagram reels, OoH poster campaign, brand ambassador program, email marketing, as well as strategic consultancy and product design.
Much respect goes out to Dylan and Rogier, the two founders of MIGO - it's a pleasure working with these bold and brilliant minds to stand out from the clutter and connect with their audience authentically.
LET'S GO!
MIGO
Launch campaign in 4 EU countries
Online, Social Media and Offline
LET'S GO!
INSTAGRAM REELS
We've created a range of bold headlines and copy for MIGO's Instagram Reel campaign, brand ambassador program, and in collaboration with Monica (videographer from our network), a reel that introduces the entire flavour range.
HEADLINES & SOCIAL MEDIA CONTENT
Switch on sound
POSTER CAMPAIGN
Accompanying MIGO's launch in Germany, we created a series of headlines and poster concepts as an OoH campaign - which were seen all over Berlin.
BERLIN-WIDE POSTER CAMPAIGN
WEBSITE COPY
We created the concept and UX experience for the MIGO relaunch. Then we wrote the copy in German and English in their particular, contemporary tone of voice for their Gen Z audiences.
Our team of experts from our network did the transcreation in French, Spanish, and Italian.
CONCEPT & COPY FOR THE MIGO WEBSITES
And the MIGO community page:
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#InstagramCampaign #IGStory #ContentFormat #SocialMediaStrategy
Concept
Copywriting
Our work @ Brand (Direct Client)
Tone of Voice Concept, Strategy Support
English & German, Headlines, Tagline, Website Copy (EN+DE), Instagram Reels, OoH Poster Campaign, Brand Ambassador Program, Email Marketing, Strategic Consultancy and Product Design