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MIGO

It all started with creating a new claim/tagline for MIGO's vape brand launch in Germany, evolving into their overall tone of voice.

Our collaborative scope quickly grew into creating copy and concepts for MIGO's multi-channel communications - including tagline, headlines, website copy (EN+DE), Instagram reels, OoH poster campaign, brand ambassador program, email marketing, as well as strategic consultancy and product design.

Much respect goes out to Dylan and Rogier, the two founders of MIGO - it's a pleasure working with these bold and brilliant minds to stand out from the clutter and connect with their audience authentically.

LET'S GO!

MIGO

Launch campaign in 4 EU countries

Online, Social Media and Offline

LET'S GO!

instagram logo icon white on transparent background, client refence

INSTAGRAM REELS

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We've created a range of bold headlines and copy for MIGO's Instagram Reel campaign, brand ambassador program, and in collaboration with Monica (videographer from our network), a reel that introduces the entire flavour range.

HEADLINES & SOCIAL MEDIA CONTENT
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empty iphone frame, wireframe, to show instagram content on phone
empty iphone frame, wireframe, to show instagram content on phone
empty iphone frame, wireframe, to show instagram content on phone
empty iphone frame, wireframe, to show instagram content on phone
empty iphone frame, wireframe, to show instagram content on phone
empty iphone frame, wireframe, to show instagram content on phone

Switch on sound

POSTER CAMPAIGN

migo poster campaign yellow motiv with woman, loredana in yellow coat vaping migo
migo poster campaign motiv made of migo logo, yellow on black background
yellow background, black vapes, migo poster campaign
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Accompanying MIGO's launch in Germany, we created a series of headlines and poster concepts as an OoH campaign - which were seen all over Berlin.

BERLIN-WIDE POSTER CAMPAIGN
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migo poster campaign on berlin wall black and yellow poster motives for vape brand migo, work reference for yesss.berlin
migo poster campaign in berlin, phone, black and yellow poster motives for vape brand migo, work reference for yesss.berlin
migo poster campaign in berlin, tree, black and yellow poster motives for vape brand migo, work reference for yesss.berlin

WEBSITE COPY

We created the concept and UX experience for the MIGO relaunch. Then we wrote the copy in German and English in their particular, contemporary tone of voice for their Gen Z audiences.

Our team of experts from our network did the transcreation in French, Spanish, and Italian.

CONCEPT & COPY FOR THE MIGO WEBSITES
And the MIGO community page: 

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man and woman, back to each other on a bench at berlin subway, vaping migo, work reference

#InstagramCampaign #IGStory #ContentFormat #SocialMediaStrategy

like a boss meme with woman, loredana behind a laptop on the phone vaping MIGO

Concept            

Copywriting     

Our work @ Brand (Direct Client)

Tone of Voice Concept, Strategy Support

English & German, Headlines, Tagline, Website Copy (EN+DE), Instagram Reels, OoH Poster Campaign, Brand Ambassador Program, Email Marketing, Strategic Consultancy and Product Design

LET'S GO? 
LET'S GO!

Dare to be the neon in a sea of beige.
Drop us a line!